The advanced Graphic Design class of Seniors is working on a project for the Marketing department at Mount Mary in coordination with campus recruitment. The class is tasked with coming up with new content for a marketing campaign around increasing student enrollment for post High School graduates. Once the content is created, they will pass that off to the marketing department so that they can create the design.
The class is using the human-centered design process called Design Thinking in order to come up with the content. This process weighs heavily on empathy of the subjects, in this case, recent graduates from high school.